_The CVT Group (Cabo Verde Telecom) is made up of the companies CVTelecom, CVMóvel and CVMultimédia, which represent the fixed telephone, mobile telephone and pay-TV areas respectively, offering bundled services. In Cape Verde, it has a secure, quality and digitalized telecommunications infrastructure network, which includes services such as fixed line, data communications, leased circuits, videoconferencing and prepaid cards.

_Attentive to the needs of the market and building on its promise of performance and proximity to maintain its leadership, Grupo CVT needed to improve its operational efficiency so that it could continue to grow sustainably in the mobile market, the market with the greatest potential in Cape Verde.

_The Group's operational efficiency and competitiveness depended on the convergence of the three businesses, which were operated and developed separately, preventing it from adding value to the three brands and their range of products and services.

As a telecommunications and entertainment brand, we want to connect Cape Verdeans to each other and Cape Verde to the world.

Offering innovative and useful solutions to our customers. We say Alou video, digital services and equipment, all integrated, bringing fun and work together. Our mission is to be close to our customers, everywhere, at all times, and to promote interaction between people, between companies, between society and with the world, to make their lives happier.

We were challenged to create a new brand that would strengthen CVT's leadership and respond to consumer expectations with convergent solutions that integrated fixed and mobile solutions and the combination of voice, image and data.

In this sense, convergence is the only way to continue to add value to the offer and ensure the Group's sustainable growth. The lack of technological, network, market and terminal convergence is to the detriment of the country, in terms of the modernity of its offer, and the consumer, who cannot have access to a single interlocutor, a single bill and the gains resulting from a bundled offer.

Based on a client-oriented positioning with a focus on technological and digital innovation, CVT wants to be perceived as a brand that is close to its customers, that talks to them, anticipates their needs and is always present in their day-to-day lives. A brand that aims to democratize access to information technology, promoting mobility, access to professional and leisure content, connectivity between people and companies and between them and the world.

A brand that makes convergence of the CVT offer tangible, with a view to developing the market and modernizing the offer, with benefits for the consumer in terms of price and quality of products and services.

The new identity is born from a simple, short and direct word, totally associated with the world of telecommunications. Alô in the visual identity, is a brand that reflects the face of Cape Verde, but is spelled Alou, respecting its origins in Cape Verdean Creole.

An Alou starts a conversation, a relationship. It is the beginning of all communication. Alou is a brand that is always attentive and connected to people, their desires, their emotions, their relationships and their expressions.

Formally, the identity assumes a stylized, smiling face that can take on different expressions. The linear geometry reinforces an institutional character that allows it to reach all the audiences of a telecommunications brand. Alou is a natural expression of the ambitions, culture and joie de vivre of Cape Verdeans.

And everything changes.