CLIENT
Delta Q
SCOPE
Brand strategy
Brand purpose
Brand positioning
Brand values
Brand story
Brand guidelines
Brand ID system
Packaging design
Motion design
Digital design
Exhibition design
Retail environment
Business tools
Brand experience
Advertising campaign
Social media management
Brand activation
Brand Implementation
A perfectly made espresso
in every capsule.
Delta Q is a Portuguese brand founded in 2007 by the Nabeiro Group, specialising in an integrated coffee capsule system that benefits greatly from the company’s 60 year legacy of producing extraordinary coffee with Portuguese flavour. For its 15th anniversary, the brand decided to refresh its image aiming to capitalize on its drive for innovation, respond to new market and consumer trends and gain more relevance among its target.

Focused on delivering a perfect espresso experience at home, Delta Q intended to strengthen its market position as an espresso coffee specialist that is both convenient and simple with its exclusive capsule, machine and accessory system.
BRAND PURPOSE
Having each capsule deliver all the knowledge and passion for coffee, whilst providing the best espresso experience every single time.
MISSION
Fulfilling the promise of offering a perfectly made espresso in an affordable way every day, combining the simplicity and convenience of the capsule extraction system with a wide range of blends that suit the most varied tastes and moments of the day.
CHALLENGE
We were challenged to develop a new brand concept and a new identity system that would position Delta Q as an espresso coffee specialist and reinforce the relevance of its capsule system in the national and international market in a way that is relevant to consumers.
SOLUTION
Delta Q, specialises in coffee through its exclusive capsule extraction system and superior portuguese flavored coffee making it essential to find an idea and expression that strongly represents the brand’s speciallty.

This premise gives life to a new unique term that combines the words espresso and specialist: “Espressalist”. A word that is capable of summarising the essence of Delta Q. The Espressalist personifies passion, the brand’s dogmatic knowledge of coffee, and represents Delta Q’s purpose to inspire others to extract the best of every moment in life through their espresso. This was the basis for the brand’s new concept and purpose which ended up influencing its tone of voice, visual elements and all brand positioning assets.

To support the promise of superior quality coffee, 4 dogmas were created: The Cult of the Origin, the Roasting Science, the Art of the Blend, and the Essence of Extraction representing the true essence of each Delta Q coffee.

Together, the tenets express Delta Q's in-depth knowledge of the coffee production process, from the bean to the cup, helping consumers to better understand the product throughout their customer journey.

As an Espressialist with unique attention to detail, care in sharing knowledge and, above all, an enormous passion for coffee, Delta Q earned a new brand signature, which reflects the new brand idea.
The perfectly made espresso.
A new identity
brings everything
that defines us.
New Logo Campain
We needed to announce the rebranding to help costumes recognise the new logo on the shelves due to package replacements in stores with the new visual and logo. The teaser campaign introduced the "espressialist" concept by using close-up pictures representing each dogma and the attention to every detail.
BRAND SYSTEM

Espressialist
As a brand concept, the espressialist started to be presented near the new brand to guarantee the perception that Delta Q is the espresso specialist. However, in the long term, the expression will only be used to define the brand persona and brand voice.
The Dogmas
The Cult of the Origin, the Roasting Science, the Art of the Blend, and the Essence of Extration are the four Dogmas that show the brand’s know-how in all the processes that make a perfect coffee. They represent the Delta Q's exclusive capsule system as a whole. At the same time, they help to identify the product portfolio by highlighting the respective Dogma of each coffee collection: Origin Collection (Cult), Roast Collection(science), Intensity Collection(Blend), and the Espresso Machines and Accessories (essence).
The Seal
Composed of 3 elements, Expressialista, the Dogmas and the System, the development of the seal conveys the new brand idea helping to to identify the product portfolio by highlighting the respective Dogma.
Look & Feel
Aiming to represent natural and multi sensory experiences, we brought a new approach to product visuals. A chromatic universe that comes to life through textures and materials and realistic photography of the cup and coffee. Coffee texture and cream of the coffee also become solid protagonists, capturing the perfect moment of extraction, or immediately after extraction, adding even more appetite appeal to all communication.
“The Expressialist knows best” campaign
An integrated communication campaign aligned with the brand’s new look & feel that reinforces the Expressialista concept and transforms it into Delta Q’s signature term, where the Knowledge takes a front row seat along side Flavor. Visually striking and appealing, the campaign's sensory focus and appetite appeal reveal the full potential of the knowledge/flavor dichotomy.
We studied the brand's culture from its origin, we unveiled the knowledge beneath its science, we used art to blend new concepts, and we extracted the brand essence to create a new image, a new tone of voice, and a universe that expresses itself with consistency from communication to the point of sale and from the online store to social networks. A close client-agency collaboration for a perfectly made brand.



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