CLIENT
REVIGRÉS
SCOPE
Brand Strategy
Brand Story
Visual Identity
Brand ID System
Motion Design
Brand Experience
Business Tools
POS
Retail Exhibition
Being human means rethinking the
world and space we take up in it.
Spanning four decades, Revigrés is a 100% Portuguese company and a reference in the ceramic covering and flooring sector, with an international presence in over 50 countries.

Its portfolio includes dozens of collections, including the Chromatic Collection, its star product and one of the most complete and acclaimed collections worldwide, renowned for its use in emblematic projects such as the Basílica La Sagrada Família, in Barcelona. In 2023, Revigrés presents a renewed Chromatic Collection, with a redesigned palette with 30 colors, 10 formats and 3 finishes, aligned with new market needs and trends.
BRAND PURPOSE
Contributing to the creation of unique and inspiring environments through the development of sustainable ceramic solutions, with an exclusive design, technically advanced and with the know-how of a company with Portuguese soul (a country with a strong ceramic tradition).
CHALLENGE
In 2023, Revigrés relaunched its Chromatic Collection. A Collection with a more restrained color palette in terms of tones (less saturated) and extension (from 40 to 30 colors).
How to communicate to the market the chromatic reduction and restraint of such an acclaimed Collection, reinforcing the public's perception of quality?
SOLUTION
Going beyond simply presenting a new color palette and creating a Movement that reflects the entire breadth and depth of this Collection - called Neo-Chromatism. A new current that, starting from chromatic purification, evokes sustainability, innovation and design, not only as an aesthetic exercise, but as a form of expression and intervention, both in physical, environmental and social space.

For this Movement, a Manifesto was created (like any artistic or architectural movement worthy of its name) and a communication concept (“More than color, color with purpose”), which comes to life through this renewed and more evolved Collection, known from now on as Cromática 3.0 Collection.
Neo-Chromatism:
colour with greater purpose.
Inspired by the geometry of tiles and modularity
of its formats, the identity is sustained by an elegant
formalism.
From a formal point of view, the new catalog was redesigned make reference and handling more practical and user friendly. From a conceptual point of view, the sample division into 3 autonomous volumes (and their compilation in a box) gives the catalogue the status and importance of a work of art or architecture.

Before revealing its content (the color samples), the catalog is already making an aesthetic statement.
In order to reveal the true essence of the Cromática 3.0 Collection and Neo-Chromatism a book was developed that goes far beyond the mere enumeration of colors, formats and finishes, leaving behind the expected product presentation catalogue.

The Chromatic Book is a work about Revigrés that approaches history, architecture, sustainability, innovation and art, ih a narrative tone where formalism often intersects with poetic style. A piece designed for a special place on the shelf with other books of its kind.
Neo-Chromatism as an aesthetic current, and the Cromática 3.0 Collection as a manifestation of this new form of expression/thought, were revealed in all their magnitude at the great event commemorating the 46th anniversary of Revigrés entitled Neo-Cromatism Exhibition, held at the Exhibition Pavilion Tapada da Ajuda, a space of historical and architectural prominence.

As its name suggests, the Neo-Cromatismo Exhibition takes us to the imaginary realm of an art gallery, where around 200 guests can have an immersive experience and contact, in sensory and memorable way, with the new Movement and the new Collection.
The relaunch of the Cromática Collection contributed to the increasing visibility of the collection itself but, above all, it reinforced Revigrés’s position as a brand that has the ability to permanently reinvent itself, keeping up with trends and the needs of its customers. A brand with the necessary potential and power to create, more than any collection or product, a Movement.



Next project →