Spanning four decades, Revigrés is a 100% Portuguese company and a reference in the ceramic covering and flooring sector, with an international presence in over 50 countries.
Its portfolio includes dozens of collections, including the Chromatic Collection, its star product and one of the most complete and acclaimed collections worldwide, renowned for its use in emblematic projects such as the Basílica La Sagrada Família, in Barcelona. In 2023, Revigrés presents a renewed Chromatic Collection, with a redesigned palette with 30 colors, 10 formats and 3 finishes, aligned with new market needs and trends.
BRAND PURPOSE
Contributing to the creation of unique and inspiring environments through the development of sustainable ceramic solutions, with an exclusive design, technically advanced and with the know-how of a company with Portuguese soul (a country with a strong ceramic tradition).
CHALLENGE
In 2023, Revigrés relaunched its Chromatic Collection. A Collection with a more restrained color palette in terms of tones (less saturated) and extension (from 40 to 30 colors).
How to communicate to the market the chromatic reduction and restraint of such an acclaimed Collection, reinforcing the public's perception of quality?
SOLUTION
Going beyond simply presenting a new color palette and creating a Movement that reflects the entire breadth and depth of this Collection - called Neo-Chromatism. A new current that, starting from chromatic purification, evokes sustainability, innovation and design, not only as an aesthetic exercise, but as a form of expression and intervention, both in physical, environmental and social space.
For this Movement, a Manifesto was created (like any artistic or architectural movement worthy of its name) and a communication concept (“More than color, color with purpose”), which comes to life through this renewed and more evolved Collection, known from now on as Cromática 3.0 Collection.
Neo-Chromatism:
colour with greater purpose.