CLIENT
Delta Q
SCOPE
Brand strategy
Brand purpose
Brand story
Brand identity
Brand ID system
Packaging design
Motion design
Digital design
Exhibition design
Retail environment
Brand experience
Business tools
Advertising campaign
Social media management
Brand activation
Brand Implementation
A human brand turns
the world upside down.
A revolution in the coffee capsule category. Delta Q RISE with Starck brings us an innovative coffee extraction system designed and developed by Grupo Nabeiro. An exclusive system in which the coffee flow is injected directly from the bottom of the cup.
The design of the Delta Q with Starck collection embodies the design genius of Philippe Starck, combining simplicity and function with a timeless minimalism that transforms the coffee experience into an art form. More than drinking coffee, RISE provides a sensory experience that activates the senses: smell, taste and vision. The machine and cup technology work together to protect the coffee from exposure to air, thus maintaining the ideal temperature, intensifying the coffee's natural flavor and aromas and creating a persistent crema.
BRAND PURPOSE
Providing the best coffee experience ever.
With the new system, Delta Q expands its offer and takes the coffee experience to another level, with a premium and quality product, bringing magic back to the most common everyday habits.
CHALLENGE
While everyone does the same, Delta Q did it in reverse.
Our challenge was to create the identity and communication to launch the new Delta Q RISE with Starck as an iconic object of desire, a symbol of design and innovation for a revolution that brings us a new coffee experience, extracted perfectly in reverse.
SOLUTION
More than a new way of extracting coffee, we brought a new way of relating to the world around us to the brand, reversing reality and the commonplace and bringing a new perspective to the way we see and experience, not just coffee. , but also our lives. Delta Q's technological innovation and Philippe Starck's design are the perfect combination for a superlative coffee experience.
A revolution in the way
we extract and relate to coffee.
IDENTITY
RISE Delta Q with Starck.
One identity for a new coffee
extraction system.


The RISE system was not born just to do the opposite. It was born from Delta Q's continuous quest to perfect the coffee experience. And this inversion protects the coffee's organoleptic characteristics from external factors, such as temperature and exposure to air, which the normal process does not prevent.

The RISE identity was born from the principles of a revolutionary system, a timeless design, simplicity and elegance, and the elevation of coffee to its highest exponent.
RISE Reverse Injection
System Experience
From conventional coffee extraction representation
The inverted coffee extraction representation is born
With a sober but contemporary typographic design, the identity was thought to coexist in its entire universe, from communication to machine and packaging applications, helping as well to identify compatible capsules and accessories.
Brand Architecture
Graphic elements, colors, and application criteria define an identity system. This system creates visual coherence and establishes identity behavior in any situation, giving it a proprietary universe.
TIPOGRAPHY
Raptor V3

FOUNDRY
superiortype.com



RISE universe
The pattern created with the graphic elements allows for expanding the identity and reinforcing its presence. The adjustable pattern gives you the flexibility to give each piece of communication a distinctive brand expression.
We created an exclusive digital experience outside of the main Delta Q environment and website, creating a landing page where, in addition to the machine content, there is the possibility of buying the machine.
The online store experience was designed to give RISE customers a special status and relationship. Not only before, with a pre-membership/pre-registration, but afterwards, as customers, with the possibility of access to exclusive services, offers, and coffee blends.
We create an intimate gathering of friends and special guests, that transforms an unexpected venue into an art exhibit to celebrate RISE’s extraordinary groundbreaking innovation and design.
We want our guests to be immersed in every detail. From the discovery of all of Rise attributes, like its pioneering system, or the careful design thinking process or the unique sensation of feeling all the nuances of a superlative espresso.
Social Media
We needed to elevate the brand's presence on social media, to match the product innovation and world-class design of the renowned designer and to inspire and amaze design, technology and coffee lovers.

Inspired by Starck, we injected a sense of wonder into all social media communications, creating a new world where everything is possible. A powerful ongoing dreamlike language to convey the brand’s key themes of innovation, exquisite design and superlative coffee experience.
Superlative Espresso
It is easy to find synonyms and meanings for the word superlative, but its true flavor is only discovered when you feel the RISE experience. In this digital campaign, more than explaining the design of the machine or the characteristics of the coffee, we consider that the superlative experience of a RISE espresso isn’t explained, rather it is felt.
“Design can't create life, it can't save life but if done with honesty, it can try to give a better life. It is related to emotion and function.”

Philippe Starck



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